On the Way to Communications Product Lifecycle Management
“Product lifecycle management.” Say that to anyone who works at Renault or Ford and they’ll nod knowingly. Mention it to someone at Nike or Benetton and they’ll surely smile back. But remark on...
View ArticleQuit smoking using Communications Product Lifecycle Management
People often ask me why they need a product lifecycle management solution when they release products all the time. In a sense they are right, but have they stopped to check how long it takes to turn an...
View ArticleUnlocking the Power of PLM
Poor product management is killing service providers, as evidenced by a recent survey carried out by Telesperience. Based on responses from 32 service providers around the world, researchers discovered...
View ArticleWho owns the PLM process?
A few weeks ago Amdocs released a survey which showed the more than half of all viable product ideas fail due to poor product lifecycle management (PLM). The survey was conducted by Teresa Cottam,...
View ArticleWhere does innovation come from?
Last month Amdocs released a survey that said more than half of all viable service provider product ideas never reach the market. The survey results surprised people and led to a lot of buzz. This...
View ArticleCost of Poorly Managed Product Lifecycle Management
Amdocs Product Lifecycle Management survey showed service providers that 48% of their viable product ideas were not making it to market. In Part 3 of Eitan Elkin’s conversation with Teresa Cottam, the...
View ArticleIf Apple were run by service providers…
I’m in the market for a new laptop. I’ve been a loyal Macbook user for the last 10 years, so I hopped over to Apple’s site. As I browsed, it occurred to me that Apple really has roughly six products...
View ArticleThe Trouble with Soda…and what is a Product?
What Do You Call These Beverages? Soda. Seltzer. Pop. Coke. As a young married couple, these words caused no end of frustration. Raised in Detroit, Coke, Pepsi, 7-Up and other soft drinks were simply...
View ArticlePLM, Product Catalogs, and a Single Version of the Truth
Photo courtesy of Kevin Ward In 1991 Detroit Free Press columnist Mitch Albom was feeling retrospective about the Detroit Piston’s championships in the previous two seasons. Following their loss to the...
View ArticleTake the PLM Challenge
I’m one of those guys who loves a challenge. Pepsi Challenge? I’ll drink to that. A two-thousand piece puzzle of a cloudy sky, I’ll give it a go. So when Eitan told me about the PLM challenge, I was...
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